Are you getting out of your business as much as you put in?
Going into business, you were passionate about your product or service. Now it’s time to get good at running a business – and reap the rewards!
Join this hands-on course to familiarise yourself with sound business planning tools. Achieve better work-life balance, bank account balance and more time to focus on what you really love to do.
During the 4 evening classes, you will evaluate your business and write your improved business plan with the help of experienced business coach Iris Richter.
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Course Overview

This course helps managers to set the direction of their business. There is a strong focus on strategy and marketing, introducing tools to build long lasting customer loyalty and word of mouth.
It is a hands-on course conducted in very small groups.
4 evening sessions over 4 weeks, 7-8.30PM
SESSION 1:
Foundations
- Building strong foundations
- Setting goals
- How to build long term loyalty and word of mouth with a strong brand?
SESSION 2:
Analysis
- Hands-on tools used to identify strengths, weaknesses, opportunities and threats
- How to segment your market
- How to define your target audience
SESSION 3:
Communication types
- How to communicate so that you are heard? Participants take personality profiling tests and learn how to effectively communicate with different personality styles and in their marketing
SESSION 4:
Strategic planning
- How to maximise your output by defining the product, price, marketing activities, distribution, processes and people?
PACKAGES & PRICES
Naked Workshop
$860 – $570 Special Price
6 hours over 4 small group sessions
Coaching Intro Package
$350 / month for 4 months
6 hours over 4 small group sessions
Upcoming courses
Your choice
4 week workshop
Please contact me to set up the workshop at the time and place of your choice.
Minimum 3 participants
Titirangi
4 week workshop
Monday evenings
6:30pm – 8pm
Starting Feb 15, 2016
Ponsonby
4 week workshop
Thursday evenings
6:30pm – 8pm
Starting Mar 17, 2016
TESTIMONIALS
- Rob Viguurs Director, Partnerships & Strategic Alliances
- Stuart Dixon Academic Coordinator at Maastricht School
- Nikki Luli HR & Customer Services Manager at Croxley Ltd
- Colin Nagel Category Manager, Croxley Ltd